About Us

Nir-Or Ltd. was founded in 1986.  The company’s main business is developing and manufacturing of electronic equipment and systems.

As of 2007, Nir-Or Ltd. is owned (100%) by – IMCO Industries Ltd. – a public company registered in Israel. (www.imco-ind.com). IMCO Industries Ltd. (Tel Aviv Stock Exchange TASE: IMCO) is a leading defense provider of complex electro-mechanical solutions for air, ground and naval applications.

Nir-Or Ltd. has a sister company – Advanced Defense Technologies Inc. (ADT), which is an IMCO owned US-based manufacturer of advanced electronic solutions for military and civilian applications (http://www.adtinc.com).

Nir-Or Ltd. has a subsidiary company (49%) – DiSco of India. 

Our Team

Mr. Roy Riftin, BG. (Ret.) joined Nir-Or Ltd. as CEO in 2020. Prior joining Nir-Or, Mr. Riftin served as VP Business Development at Brand Industries Ltd., a company which is a leading solutions provider in the Israeli metals industry, for infrastructure, energy and security. Mr. Riftin earned his LLB degree from the College of Management and his EMBA degree from Bar Ilan University. Mr. Riftin served for 30 years in the IDF holding several command positions in the artillery corps and as Chief of Artillery at the rank of Brigadier General. Prior to that, he served in senior staff positions as Head of Planning and Organization of the Ground Forces and Head of Operational Planning Department in the General Staff.

Mr. Koby Buchshtab serves as VP R&D for Nir-Or Ltd. since 2020. Before joining Nir-Or, Mr. Buchshtab served as a development manager at Bird AeroSystems. Prior to that, he served for over 20 years in various managerial positions at ELOP Ltd and ELBIT Systems Ltd. In ELOP Mr. Buchshtab establish and managed the Video & DSP Department. Mr. Buchshtab earned his B.Sc. in Electrical and Computer Engineering from the Ben Gurion University of the Negev in 1990 and M.Sc. in Signal Processing from the Ben Gurion University of the Negev in 1992.

Mr. Zohar Izraeli serves as Quality Manager for Nir-Or Ltd. since 2014.Mr. Izraeli earned his B.Sc. degree in Quality Engineering in 1991, and has more than 35 years in QA experience. Mr. Izraeli was certified as Lead-Quality-Auditor for ISO9001:2015 and AS9100D and as CIT for IPC-A-610. Mr. Izraeli served for 17 years in the Israel Air Force, including several technical and electronics duties in the Peace-Marble 1 & 2, F-16 project and avionics systems.
Mr. Asher Rubin serves as CMO for Nir-Or Ltd. since 2015. Mr. Rubin is a Lieutenant Col. (Ret.) of the Israel Air Force and earned his B.Sc. degree in Electronic Engineering from Tel Aviv University. Prior to joining Nir-Or, Mr. Rubin was a Marketing Manager at the BAE Systems ROKAR company. Mr. Rubin served in the Israel Air Force for 25 years, including several duties in the logistics division and specialized in avionics and communication systems.
Mr. Asher Rubin serves as CMO for Nir-Or Ltd. since 2015. Mr. Rubin is a Lieutenant Col. (Ret.) of the Israel Air Force and earned his B.Sc. degree in Electronic Engineering from Tel Aviv University. Prior to joining Nir-Or, Mr. Rubin was a Marketing Manager at the BAE Systems ROKAR company. Mr. Rubin served in the Israel Air Force for 25 years, including several duties in the logistics division and specialized in avionics and communication systems.
Mr. Josh Kol serves as Chief Projects Manager (CPO) for Nir-Or Ltd. since 2020. Prior to that, Mr. Kol held various technical and managerial positions at Nir-Or for the previous 6 years. 
Mr. Kol is a Lieutenant Col. (Res.) of the Israel Defense Forces (IDF) C4I branch and earned his B.Sc. degree in Electronic Engineering from the Technion Israel Institute of Technology. Before joining Nir-Or, Mr. Kol served in the IDF C4I branch for 10 years.
Roy Riftin CEO
Mr. Roy Riftin, BG. (Ret.) joined Nir-Or Ltd. as CEO in 2020. Prior joining Nir-Or, Mr. Riftin served as VP Business Development at Brand Industries Ltd., a company which is a leading solutions provider in the Israeli metals industry, for infrastructure, energy and security. Mr. Riftin earned his LLB degree from the College of Management and his EMBA degree from Bar Ilan University. Mr. Riftin served for 30 years in the IDF holding several command positions in the artillery corps and as Chief of Artillery at the rank of Brigadier General. Prior to that, he served in senior staff positions as Head of Planning and Organization of the Ground Forces and Head of Operational Planning Department in the General Staff.
Koby Buchshtab VP R&D
Mr. Koby Buchshtab serves as VP R&D for Nir-Or Ltd. since 2020. Before joining Nir-Or, Mr. Buchshtab served as a development manager at Bird AeroSystems. Prior to that, he served for over 20 years in various managerial positions at ELOP Ltd and ELBIT Systems Ltd. In ELOP Mr. Buchshtab establish and managed the Video & DSP Department. Mr. Buchshtab earned his B.Sc. in Electrical and Computer Engineering from the Ben Gurion University of the Negev in 1990 and M.Sc. in Signal Processing from the Ben Gurion University of the Negev in 1992.
Zohar Izraeli QA Manager
Mr. Zohar Izraeli serves as Quality Manager for Nir-Or Ltd. since 2014.Mr. Izraeli earned his B.Sc. degree in Quality Engineering in 1991, and has more than 35 years in QA experience. Mr. Izraeli was certified as Lead-Quality-Auditor for ISO9001:2015 and AS9100D and as CIT for IPC-A-610. Mr. Izraeli served for 17 years in the Israel Air Force, including several technical and electronics duties in the Peace-Marble 1 & 2, F-16 project and avionics systems.
Asher Rubin CMO
Mr. Asher Rubin serves as CMO for Nir-Or Ltd. since 2015. Mr. Rubin is a Lieutenant Col. (Ret.) of the Israel Air Force and earned his B.Sc. degree in Electronic Engineering from Tel Aviv University. Prior to joining Nir-Or, Mr. Rubin was a Marketing Manager at the BAE Systems ROKAR company. Mr. Rubin served in the Israel Air Force for 25 years, including several duties in the logistics division and specialized in avionics and communication systems.
Merav Weissman Orion C.P.A – CFO
Ms. Merav Weissman Orion serves as Chief Financial Officer (CFO) at Nir-Or Ltd. since October 2008, bringing over 20 years of extensive experience in a wide variety of managerial, financial, tax and accounting related roles. Prior to joining Nir-Or, Ms. Weissman Orion was a Finance Manager at the USA subsidiary ADT in Baltimore, Maryland. Ms. Weissman Orion is a Certified Public Accountant (Israel) and earned her B.A. in Accounting & Economics and her M.B.A. with specialization in Finance, both from Tel-Aviv University.
Josh Kol Chief Projects Officer
Mr. Josh Kol serves as Chief Projects Manager (CPO) for Nir-Or Ltd. since 2020. Prior to that, Mr. Kol held various technical and managerial positions at Nir-Or for the previous 6 years. 
Mr. Kol is a Lieutenant Col. (Res.) of the Israel Defense Forces (IDF) C4I branch and earned his B.Sc. degree in Electronic Engineering from the Technion Israel Institute of Technology. Before joining Nir-Or, Mr. Kol served in the IDF C4I branch for 10 years.
Lavi Maman
Mr. Lavi Maman joined Nir-Or during 2021, serves as VP Business Development. Lavi brings more than 20 years of extensive experience in Defense and HLS international organizations, such as ELBIT Systems, Aeronautics Defense Systems and OPGAL Optronic Industries. Lavi served in the Israeli Navy submarines and holds a BA in statistics from the Haifa university and MBA degree from the University of Derby.
Uri Oknin
Mr. Uri Oknin joined in Nir-Or during 2000, serves as V.P Operations. Holding several command positions such as Dev. Team Leader for 5 years than other management positions such as: Production Manager. Uri holds B.A degree of Rupin academic center.

Our Facilities

Based in 1000 sq.m. of modern office space and laboratories, Nir-Or Ltd. headquarters are located in Afek Industrial Park in Rosh-Ha’ayin, outside of Tel Aviv, Israel.

Global Footprint

Quality Assurance

Nir-Or Ltd. has been qualified by the Israel Defense Forces (IDF) and the Israeli Ministry of Defense (MOD) as a Level A supplier and is internationally and domestically renowned for its stringent Quality Assurance (QA) and product reliability. Nir-Or was awarded ISO-9001:2015 quality certification, and is AS9100-D certified, Eurocopter qualified for Mission Computer, and IPC-610 and IPC-620 certified.

1. Development

2. Production

3. QA

4. Service

1

Development

2

Production

3

QA

4

Service

Our Customers